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The Smart Camera

By: j.wilder

Smart Camera - Campact, modern

Samsung nailed it... in 2012, over 10 years ago, with the Samsung Smart Camera. But reviewers complained it didn't make phone calls (seriously).

In 2012, the "smart camera" was not understood by the consumer in the new age of smart phones. Meanwhile, professional and enthusiast photographers ignored the smart camera because it didn't have advanced features and a big sensor.

But it's 2023, and smart phones paved the way by creating the communication and cloud infrastructure that enable operating system updates, app stores, messaging, and cloud storage. It's time to make the camera smart again.

What Is a Smart Camera

A smart camera is a modern camera that utilizes "camera first" design, native apps, and cloud storage.

The key positioning and features for the smart camera are:

  • It's an every day carry camera.
  • It's pocketable.
  • Thin body with ergonomic grip.
  • Flat lenses (zoom or multiple fixed).
  • Ergonomic, minimalist grip.
  • It's always connected.
  • It enables workflow.
  • It embraces AI.
  • It runs custom apps.
  • It connects to an App Store.
  • No memory card.

It's NOT a "bridge" camera or a point-and-shoot for the masses. Although it can handle those roles with ease.

It IS a powerful, modern, connected, every day carry camera for enthusiasts and professionals.

Who Could Make This?

Sony is in the perfect position to make an advanced smart camera for creativity on the go. They have an operating system (Xperia), cloud infrastructure, professional workhorse cameras.

Apple will never make this camera. They are focused on mass market consumer products.

I see no signs of this vision with Canon, Nikon, Fujifilm, etc.


Smart phones created the demand for every day carry cameras. But they don’t have a "camera first" design.

I believe we are closer than ever to the return of the smart camera. And this time, there is a waiting audience.

Compact Cameras Are the Future

James Wilder

James Wilder is the owner, writer, photographer, designer, and developer of Parked.Photography.


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